Poster & Campaign Design case study
- Client
- Poster & Campaign Design
- Services
- Campaign - Out of home
- Role
- Art direction, graphic design and campaign production
Large-format poster and campaign work using bold compositions that communicate clearly and capture attention at a distance.
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Project challenge, solution, and result
Challenge
Create a distinctive visual direction that communicates the idea clearly and remains flexible across practical brand applications.
Solution
I reduced the work to a focused concept, then developed the mark, typography, composition, and applications as one coherent system.
Result
A recognizable and consistent design system ready for use across print, digital, and campaign touchpoints.